One end of last year morning, Jingdong founder Liu Qiangdong (microblogging) into the conference room to host a routine executive meeting. Prior to this, he ordered a box of ice cream in Jingdong, so he was frustrated that the arrival of ice cream has been slightly melted. He does not want his company to have such a hasty service. He told the executives that the company's fresh grocery delivery business would not be extended until the issue was resolved.
In this 30-minute meeting, Liu Qiang East and executives are discussing ice cream delivery problems. For Laura Xiong, a strategist who joined the company just a few months ago, he was surprised by his boss. "I was surprised," she said, "he is so attached to this sort of thing."
However, Liu Qiang East, this is only his ordinary day in Jingdong. He is in Jingdong every day at least two orders to continuously monitor the timeliness of delivery, packaging, ruggedness and product quality. "For the CEO, not always the first customer, you must be the most loyal customers, you should always experience their own company's services." He told Forbes interview, "If you Without it, the company's values will be seen by employees as empty slogans hanging on the wall.